WOWZI Influencing Uganda’s Creator Economy in Upcoming Digital Marketing Training in Uganda

WOWZI team has successfully concluded a Training of Trainers (ToT) program in Kampala, marking a significant milestone in its mission to empower young women and youth with practical digital skills for economic growth. The training is part of a broader upcoming project designed to equip young women in business with competencies in digital marketing and influencer marketing, enabling them to participate meaningfully in Uganda’s fast-growing digital economy.

The recently concluded Training of Trainers was specifically designed to build a pool of skilled facilitators who will, in turn, train other trainers and creators across the country. This cascade approach ensures sustainability, scalability, and wider reach as WOWZI prepares to roll out the main youth-focused digital empowerment program.

Speaking during the training, WOWZI Co-founder & President Mike Otieno emphasized the critical role of technology-driven platforms in shaping the future of work and entrepreneurship. He described WOWZI as a “new-age tool that every young creator must have to excel,” noting that influencer marketing is no longer optional but a core component of modern brand communication and economic participation.

Mr. Otieno further called upon brands, development partners, and like-minded organizations to join the WOWZI vision, highlighting the platform’s potential to shape the future of digital marketing and influencer marketing in Uganda. He reiterated WOWZI’s commitment to building a structured, ethical, and data-driven creator ecosystem that benefits both brands and creators.

Lead Program Trainer Hesborn Mataya expressed excitement at the high level of interest, engagement, and curiosity demonstrated by participants throughout the training. He noted that the enthusiasm from learners was a strong indicator of the untapped creative potential within Uganda’s youth.

“I am incredibly excited by the passion and curiosity we have seen during this training,” Mataya shared. “I cannot wait to see what creators in Uganda will build from this opportunity to learn, grow, and create meaningful digital impact.”

The upcoming training program will focus on empowering young women in business with hands-on skills in content creation, influencer marketing strategy, digital branding, and monetization. By combining practical training with access to the WOWZI platform, participants will be better positioned to grow their businesses, collaborate with brands, and unlock new income opportunities.

As WOWZI continues to invest in capacity building and ecosystem development, this initiative represents another important step toward strengthening Uganda’s digital economy and nurturing the next generation of creators, marketers, and entrepreneurs.

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